Banner 1 Image

We are IN YOU MARKET, one of the largest organic marketplaces in Japan, based in Tokyo, with the slogan “The world’s most trusted organic marketplace for consumers”.

The site has grown to list thousands of items with the involvement of over 1,100 vendors.

We originally started in 2013, when we launched a small website as a group of individuals, which became a precursor to IN YOU journal, the largest organic lifestyle media in Japan.

Banner 2 Image

IN YOU MARKET features only products that have passed a rigorous product screening process by experts who have experience with tens of thousands of organic and natural products.

About 99% of the products are organic, naturally grown without fertilizers, or grown without pesticides or chemical fertilizers.

The remaining 1% of products are carefully selected for their rarity and safety in the market.

As for the animal ingredients used in some of our products, we use only those that are NONGMO, naturally raised, and less burdensome to the human body.

Without relaxing the above standards, we will continue to operate under the rule of “only listing products that we can confidently recommend to our family and loved ones”.

Banner 3 Image
Number 1Icon 1

Products that you can recommend with confidence to your family and loved ones.

Number 2Icon 2

Product bears a domestic or foreign certified organic mark, whether the ingredients and cultivation methods of the product are truly trustworthy.

Number 3Icon 3

For products that do not have a domestic or international certified organic label and are mainly composed of animal products, are the animals raised in a natural way in accordance with the organic concept. Also, for feed, whether it is NON GMO and highly safe.

Number 4Icon 4

If there is no national or international organic certification mark and the product consists of plant-derived ingredients, it can be traced back to the cultivation method of the raw material. And the above organic standards (including natural cultivation and natural farming methods) and the ingredients are grown without the use of pesticides or chemical fertilisers.

Number 5Icon 5

Additives, synthetic solvents or chemicals of synthetic origin not found in nature are prohibited. there are no standards for use and the additives are commonly used in households, how safe are they.

Number 6Icon 6

Ingredients and additives using GMO (genetically modified organisms) technology or genome editing technology are prohibited.

Number 7Icon 7

In the case of raw materials of plant origin, if the original structure is decomposed or re-synthesised by some chemical technique during the production process to become a synthetic component that does not exist in nature, it is prohibited.

Banner 4 Image

Let’s start a new organic life at IN YOU MARKET.

Start by registering as a new member to access our entire collection of carefully selected organic products.

By registering as a member, you will receive special coupons and sale information, and you can also earn points on your My Page!

And if you have any questions, concerns, or need assistance, feel free to contact us anytime

Our dedicated team of experts will be happy to assist you in a friendly and courteous manner, from how to choose the right product to post-purchase support.

Since we are responding from Japan, we will respond as quickly as possible within 24 hours, excluding Saturdays, Sundays, and Japanese national holidays.

Our staff is waiting to help you make your IN YOU MARKET experience the best it can be!