In You Market

・

Made in Japan products are highly popular and appreciated around the world because of the impression of "high technology," "many traditional craftsmen," and "diligent producers who do not lie. We want more people around the world to know the appeal of organic products born in Japan."

We have decided to launch IN YOU MARKET worldwide in order to make it an organic marketplace that is loved by people all over the world by listing organic products from various countries.

Before that, many Japanese people who read IN YOU journal learned about the horrors of additives, pesticides and environmental destruction, recommended organic recipes, and the behind-the-scenes production of products for the first time. We received many inquiries such as "Where can I get the organic products and ingredients recommended in IN YOU journal?".

We introduced other websites, but our CEO came up with the idea of creating a world where people can have the full package from gathering information to shopping! Thus, IN YOU MARKET was launched in the winter of 2016.

IN YOU MARKET, Japan's largest organic marketplace, was created with the idea and passion of wanting to create an environment where organic seekers can easily realize an organic lifestyle, whether they live in a convenient city or in the countryside.

While there are many superfoods and the latest organic items in the world, Japan has many traditional products and organic ingredients that make use of traditional wisdom unique to Japan.

With our vision of "creating a world where people around the world can find their essential life and truly enjoy their lives through organic products", we would like to send a new and unprecedented wind of organic products to the world from Tokyo, the trend-setting and information-sourcing center of Japan.

Selling only carefully selected products that meet our own strict standards.

On a regular general platform, as long as a product passes the minimum standards, it can be sold. It is not uncommon to find products that claim to be organic, but are composed of chemically synthesized ingredients.

On the other hand, IN YOU MARKET only lists products that our experts, who are well versed in organic products, are convinced through their own interviews, independent examinations, tastings, and trials that "this is safe".

Product selection through original research and special routes

We select products through our own routes, and we have an amazing collection of products that will astonish you.

We do not publish products based on a superficial policy that says "it is OK if it is a well-known brand that everyone knows" or "it is OK if it bears an organic certification mark". Even if a product is certified organic, we will not list it if it contains ingredients of high concern.

Even if the product is from an unknown brand or a small organic farmer, if we are impressed by the quality of the product, we will actively include it on our website, so you can find many products that you can only find at IN YOU MARKET.

Introduction of products based on original interviews

More than 95% of our articles are based on our own interviews. This is because the special feelings and commitment of the makers and vendors cannot be conveyed to consumers if only simple features of the products are posted.

It is time-consuming, costly, and very inefficient to cover each product individually. However, our focus is not only on "selling products," but also on "sharing the excitement with you.

No matter how glamorous and cool the packaging may be, will people's minds and bodies really be enriched by continuing to use products whose raw materials and contents are fraught with concerns about health and the environment?

Also, is it really in the best interest of consumers if companies sell products that deceive them into believing that they are good products, only to sell them for profit?

We answer unequivocally, "No, it does not".

Our corporate vision is "to create a world where people around the world can truly enjoy life through organic means".

Our mission is to continue to provide people around the world with a wide variety of information to lead an essential life, and to provide them with opportunities to regulate their body and mind.

IN YOU MARKET offers carefully selected organic products for users seeking health, essential life, beauty, and a sustainable environment.

From supplements to food & beverages, cosmetics, organic cotton, household products, and other goodies, we bring you products made with reliable, natural ingredients that make the most of nature's gifts.

These categories are designed to enrich your organic life and support a pleasant and comfortable lifestyle.

Find the right organic products at IN YOU MARKET and start your great days!

Mrs. A.R.
Manager in her 30's

IN YOU MARKET saved me a lot of time. Thank you!

Other sites that claim to be organic may seem to have a lot of organic products at first glance, but when you dig in you find there are many other products with a lot of chemical ingredients, or some products that are additive-free, and many others using conventional cultivation methods. The same thing happened at a real shop. So, to be honest, I'm tired of loosing my time choosing good products. Fortunately with IN YOU MARKET you can rest assured that no matter what you choose, it will be a good product. Thank you so much for saving me the time, I'll continue choosing you!

Mrs. I.M.
Trainer in her 30's

You can always find what you want.

There are many items carefully selected by enthusiasts and there are always new organic products to discover. It is also amussing. I always choose IN YOU MARKET because products are described in detail, easy to understand and properly categorized like wild harvested products, environmental friendly, allergen free, vegan, superfoods, etc. Since the owner is a young woman, there are many items that are selected from a female perspective. You can always find what you want.

Mrs. K.S.
Housewife in her 40's

There are many high-quality products from a safety and security perspective so they are suitable for children. I can safely recommend it to even the most picky.

・IN YOU has many high-quality products from the perspective of safety and security, so we can recommend them to both children and highly conscious people.
・I'm very grateful that it saves me the trouble of having to research and search for everything before buying.
・We are grateful that they have a wide range of products, not just vegetables and fruits, but also seasonings, cosmetics, organic clothing, even toys!

Muu

I bought this because I thought it would last a year since it can be used 400 times. The scent was also good. However, since it is a refillable type, it is difficult to use it unless you buy and use your own container. I wish the container be available again. When I used a commercially available detergent, the towel was so crisp that I felt pain when wiping my face, but after washing with this detergent, the crispness was reduced. I will buy it again!

Emi

I am a woman in her 50s. I was concerned about the wrinkles on my face so, I've been drinking Morinaga's juice regularly for a year, but I haven't noticed much of a difference, so I decided to buy this Essential Collagen. I drink it mixed with apple or grape juice. Very easy to drink. I've only been drinking it for about a month, so I don't know the effects, but it's organic and seems good for the body, so I'm looking forward to results while I continue drinking it.

Buu

I drink miso soup every day because it's good for lactic acid bacteria, but my stomach isn't feeling well at all. I was reluctant to eat dairy products like yogurt, so I decided to take a Bulgarian lactic acid bacteria supplement. I felt refreshed in the morning on the 3rd day of taking 2 tablets a day! I've tried various lactic acid bacteria, but this one worked for me.Thank you so much for introducing such a kind of product! I'll continue buying it.

Megumi

So far, commercial supplements and nutritional drinks feel like they are forcing you to cheer up, but this one seems to fill in and smooth out the negative aspects of your physical condition, making you feel very calm and relaxed. I take it to work in lukewarm white water to calm my mood swings a bit, and it helps me calm down. I would like to incorporate soil minerals into my daily life, and I would like to take in crops that have been carefully grown in the soil.

Misheri

I didn't want to apply sunscreen, so I bought this in hopes of getting some protection from UV rays. It takes some adjustment, but the smooth powder glides onto your skin comfortably without leaving a strange white cast. It stays beautiful even in the evening and doesn't look dull, and it suits my skin type well, so I'm glad I purchased it. Even if haven't written the standard SPF protection my skin feels like is good enough. Also, I find myself using it just as a regular making powder!

Mimiko

All the vegetables were very flavorful. It contains rare vegetables and is just right if you live alone. From the time the vegetables arrive, they will wither day by day. I knew right away that it was a safe vegetable. The mizuna greens have a strong flavor, and the colorful carrots are sweet and have leaves. I had it fried without throwing it away. thank you!

Shiro

I have been looking for a vitamin D supplement that I can trust for a long time, and when I found out that In-U-Market had finally released it, I immediately bought it. It is really good for my energy and most importantly, it is safe! If I had to say something extravagant, I would say that the grains are a bit large, so it would be great if there were smaller grains or something like that. I will continue to take it with my whole family!

Hika

I will definitely buy it again! Just a small amount will remove stickiness from your teeth. It stays relatively smooth even after a while, so you don't have to use it every time, so it's a good value for money. If you eat something that smells bad, apply more than usual (still about the amount of regular toothpaste, or the amount of the entire toothbrush) to get rid of the smell! Reliable toothpaste! I also like that it's refreshing but not spicy. Gentle taste!

Wahho

My husband and I were taking various supplements that were said to be "healthy". However, when I started to become concerned about the additives contained in supplements that are supposed to be good for health, I came across this organic fermented moringa. The nutritional value is outstanding, no additives and this price! It's too good. I'm feeling great, I've stopped taking a lot of supplements, which has helped my finances (lol) Thank you for introducing me such a wonderful product.

Dona dona

My first time in this organic shop. First of all, I bought this Iyokan juice at an affordable price. I tried drinking it straight. Since the skin is squeezed, I could feel the bitterness and sourness, but I was surprised by how delicious it was. It was gone in the blink of an eye. I thought it would be okay to mix it with water or carbonated water, but I liked the strong taste, so I drank it straight. I'll Repeat!!

Muu

Emi

Buu

Megumi

Misheri

Shiro

Hika

Wahho

Dona dona

Muu

Emi

Buu

Organic life for everyone

The Organic revolution starts within yourself!

Hello, I am Ai Matsuura, founder of IN YOU MARKET.

Our mission is very simple. Organic living for all.

In today's busy world, convenience takes precedence over quality.

Social networking, internet, news… Despite being surrounded by disgusting information, people often choose "what is easy, cheap, and looks glamorous" over what is beneficial to their health.

But can we really say that what is convenient and cheap is always good for our health?

he answer is no.

In the hustle and bustle of modern life, we often lose sight of, and neglect, what is important. It is the essential life and the voice of our inner self.

When we lose connection with our inner self, we unconsciously neglect taking time for ourselves and taking care of ourselves.

Eating food that only fills the stomach but does not nourish the body, and easy actions that ignore one's true desires will eventually create distortions within the jibu and lead to an unfulfilled life. Food, among other things, is the most important element in building the body and shaping our lives.

Once upon a time, I, as I recall, graduated from a university in Kyoto and jumped into the big city of Tokyo with naivete, but I spent my days completely sacrificing my own happiness and health in the eyes of others.

As a result, I suffered from Meniere's syndrome, coughing and asthma, depression, and was one step away from having my life fall apart.

The work environment I was working in at the time was poor and the extreme stress was eating away at me day by day.

One day, when I could no longer ignore the cries of my heart, I made the decision to quit all my jobs.

It was a seemingly insane choice and a frightening step for a woman who had nothing, but it was an inevitable step to put my life back on track.

And the beginning of my new life was a hard time facing myself.
But in the process I discovered healthy eating and organic living.

It was not just a diet, but a path to harmony of mind and body, and a way to reclaim my essential life. Every time I picked up organic foods, I felt my heart healed and my health restored as I experienced nature's bounty with all my senses.

Organic life was once not just a lifestyle for me, but truly, a life saver.

Being free from worrying about what people think of me, I was able to have a clear will and opinion of my own.

I learned the beauty of taking care of my mind and body.

This is my story but, it could be the story of any person who emerged from the darkness of a life they thought would never end and found hope is a miracle that can happen to anyone at any time.

Now, our "food" is in a state of crisis.

While organic agriculture is spreading around the world, in many areas organic farmland is still only a small part of the total.

The rest is grown by nowadays "conventional methods" using many pesticides and chemical fertilizers.

And the environmental crisis on our planet has been progressing rapidly over the past 50 years, seriously threatening the future of humanity.

Increased natural disasters due to climate change, the degradation of more than 25% of our agricultural land, and the increase in endangered species are having a serious impact on our food and health.

We believe that organic living is an effective response to this crisis.

Organic farming can dramatically reduce the use of chemical fertilizers and pesticides and restore soil health in just five years. The elimination of soil pollution and the health of the soil also means that the rivers and oceans will be purified. Thus, choosing "organic products" is a healthy and environmentally friendly choice and the key to a sustainable future.

The choices each of us makes have the power to change the future of our planet.

Furthermore, we unknowingly consume GMOs, our children gorge themselves on processed foods and sweets, and we toss chemical-laden foods and cosmetics into our shopping carts.

This is not an uncommon sight.
Unless we take extreme precautions, we may be ingesting large quantities of pesticides, food additives, GMOs, and more.

It is a frightening reality.
This situation is common across regions and borders.

I witnessed this situation and felt the need to improve people's awareness and provide information to help them make healthy choices.

Also, when the Corona pandemic spread throughout the world, people were more aware of their health than ever before. Faced with the threat of infectious diseases, medical facilities were squeezed and home care was required in some situations.

Suddenly, times have changed, and we now need flexible ways to protect our own health and the health of our loved ones, partners, and families without relying on specialized institutions.

Natural, organic foods are based on ingredients grown by nature, free of chemicals and synthetic additives. This has been scientifically shown to help our bodies infuse needed nutrients and regulate our immune systems.

In addition, organic farming is environmentally friendly and has the potential to pave the way for a sustainable future. Healthy soil and water are important foundations for safe food and healthy people.

When we protect our planet, we ultimately protect ourselves and the children of future generations.

There is no doubt that organic will become even more important worldwide in the future.

It will become not just a trend, but an integral part of our lives as part of a serious commitment to health and sustainability.

We are committed to raising awareness of this and fulfilling our mission to provide more people with organic options.
Now is the time to regain the balance we have lost in the pursuit of convenience and rethink the way we eat to nourish our bodies and our inner selves.

That is why IN YOU MARKET proposes an"organic lifestyle" that even today's busy people can easily adopt.

Even if it is difficult for everyone to change 100% tomorrow, our goal is to provide "practical information and products that you can start right now.

It is not possible for everyone to go back to nature, produce, and live a slow life right now, due to work commitments.
However, it is possible to review our food and daily product choices right now.

I want you to experience from my own personal experience how much your life can change and how exciting every day can be by reviewing these choices.

Changing the way you "shop" will change your body, change the perspective you see, and change your life.

In the past, we stood up in this urban jungle of Tokyo to spread the word about the beauty of organic living in the face of the serious issues of environmental and food pollution in today's society.

We want to reduce as much as possible the regret, sadness, and suffering in people's lives, and to increase the opportunities for people to truly feel "glad to be alive.

We also want to play a role in spreading truly good things to the world.

You are invited to join the "Start Your Own Organic Revolution" today!
Not only convenient, but also healthy and fulfilling, to begin now to live the essential life your true self desires.